The 100 years of the Coca Cola Bottle
Coca-Cola recently challenged artists, designers and illustrators around the world to recreate and reimagine vintage Coca-Cola bottle imagery and iconography using only three colors: Coke Red, black and white. 250-plus pieces were entered into the #MashupCoke project.
We invited over 100 artists representing a range of styles and approaches to collaborate with Coca-Cola – from digital artists to artisans to who take a more handcrafted approach to their work. We encouraged all of them to completely reinvent the same images our team had used. The only caveat was that their work had to have some connection – no matter how loose or direct – to the original piece.