Photography and Video with Greg Addo
Covering Red Hook Crit 11 - Brooklyn
Each year hundreds of cyclists from around the world make their annual pilgrimage to Brooklyn for the Red Hook Crit. It's a week of festivities that usually start days before the final event like alley cats, bicycle store parties, and concerts leading up to the weekend. One can easily bump into various European teams riding around New York City and being tourists. The first Red Hook Crit course was set up for the founder, David Trimble's, birthday, and that celebratory attitude of RHC continues over a decade later.
It was a misty drive over the Brooklyn bridge at 8am heading to the Bay Ridge to meet Bruno and his team. Aside being the national road champion of Canada, Bruno runs his combination cafe/bike shop, Velo Cartel which his team is named after. His focus right now is to grow track and fixie culture in Canada. With that vision they made to trip all the way from Quebec Friday, the night before the race day. They had just come back from their coffee run by the time we rolled in. After a quick introduction to the team everyone headed to the venue for the first qualifying session scheduled for 11am.
On the race day the warm up sessions start at 10am. By 11:15am the first heat of qualifications had begun, fans had started to line up around the course, vendors were selling RHC merchandise, food trucks already serving customers -- and some racers were already being carried out on stretchers. The Red Hook Crit is made up of four qualifying heats, four last chance races, and at the end of the night, the final. This format allows riders to have a multiple opportunities if anything unfortunate happens during their qualifying round. This year's course was brand new and faster than previous years, so it really pushed the riders to be smoother pedaling into and through the turns.
The first session is always an eye opener at Red Hook. "Wow that…that first turn…We started super hard and everybody braked. I'm not used to braking like that and one guy crashed in front of me." That was all our rider, Bruno, could say about his first qualifying race. Within five minutes he was back on the rollers to cool down before his last chance race.
Unfortunately, one of the teammates, Kevin, crashed while riding within the top twenty. A sprained ankle meant that he was going to limp all day and had to opt out of the last chance race. This is the norm here at RHC. Even the race favorites can easily get disqualified due to a mechanical or a crash that wasn't caused by him/her. Trevor and _________(other teammate) had their own mishaps in their sessions and had to wait for their last chance races.
Bruno was clearly impressed with the talent at the race. He was comparing track cycling to an art form that is different than road cycling. His words really highlighted the depth of cycling as a sport: "Being powerful on a road bike doesn't necessarily mean that you can be good at every type of cycling event." A combination of power, riding smooth, and perhaps most importantly, fearlessness, is needed to be successful here.
This weekend proved that cycling is an adventure deeper than one can see and is full of surprises. And that is precisely why Velo Cartel made the trip down to Brooklyn. Sometimes plans don't work out, but fortunately at RHC, not making it to the main event usually means that the party starts earlier.
You can read a million articles about the Red Hook Crit, but none of them capture the energy and excitement of just being there. Spending the day will solidify your love for the event. It's fascinating to watch as world class athletes race side by side with local messengers and social media celebs. For a cyclist this event is a must-go, so make sure to plan for it for next year.
As I was wrapping up this post, an email from Bruno popped up in my inbox. He said that he had just gotten back from training on his track bike. I have a feeling that Bruno and Velo Cartel will be back next year.
Kala is a one of kind, luxury residence project based in Coconut Grove, Miami.
It's new entry into the Florida real estate market.
More information coming soon.
logo design, art direction, photography, illustration, book design
Kala transcends luxury architectural in Coconut Grove. While developing this brand we went into great detail to understand and celebrate the region.
One facet of this project was creating a hard bound book. We worked with renowned writer Alastair Gordon who conducted in-depth research of the history of the area and it's cultural shifts over years.
These books have been shared with museums and schools in the region, as well as shared with potential buyers.
More information soon to come.
book design, print / production, photography, illustration
Celebrating American Cyclocross:
I was fortunate enough to be selected and featured in the 2017 photography edition of Soigneur magazine. They ran my biography along with ten pages imagery.
A new entry into the home goods market.
Quality of the knit products and unique color palettes are what differentiate Olive & Loom from the rest of the market.
Parent company, Sabunhome, came to us for market research and strategy about entering a new market. Beyond the initial strategy documents we also went on to do the logotype, stationary and packaging for their initial offerings.
Packaging solutions were created for the handmade soaps and peshtamals. The photography and illustrations on the packages were also created in-house.
Brand strategy, graphic design, identity design, packaging, photography, illustration
Responsible for branding and various iOS app design features.
Amplfy.me is the easiest, fastest way to get video off your phone, up to the cloud and out into the world. Hit record and video instantly uploads to the cloud without hogging your phone memory. You can broadcast live or share the archived videos later. Your video could be shared with a link, using SMS, email, Facebook or Twitter. Or you can use them all at the same time.
Photo book celebrating the 2016 season of Cyclocross racing. This booklet was created as marketing material to promote photography offerings by StudioNewnorm.
Photography, book design
Responsible for creative direction, photography, retouching, illustration. Was created when Daghan Perker was working at Anthem NY.
Revlon wanted to enter the color effects market and their initial offerings consisted of Ombre, Highlights, Platinum.
This line up had to be differentiated from the current line up while having a cohesive look. We oversaw the project from brief to production and process included photoshoots of all beauty and products, 3D and line illustrations, logotype, packaging layout, material and color research, retouching through production.
Inserts, shampoos, tubes, developer packettes
The 100 years of the Coca Cola Bottle
Coca-Cola recently challenged artists, designers and illustrators around the world to recreate and reimagine vintage Coca-Cola bottle imagery and iconography using only three colors: Coke Red, black and white. 250-plus pieces were entered into the #MashupCoke project.
We invited over 100 artists representing a range of styles and approaches to collaborate with Coca-Cola – from digital artists to artisans to who take a more handcrafted approach to their work. We encouraged all of them to completely reinvent the same images our team had used. The only caveat was that their work had to have some connection – no matter how loose or direct – to the original piece.
More to come soon.
logo design, art direction, photography, illustration
• Kraft Caramels: Responsible for basic clean up and logo wrapping.
• Revlon Just Bitten: Creating product glamour shots and color matching.
• Colorsilk: Art direction. Retouching done by Spa Digital under my direction.
worked on this project as Senior Design Director under Anthem New York.
Amvay was getting ready to relaunch their sports nutrition line under their XS brand and we were in charge of redesigning the product line up. Briefed right after the design strategy process, I was involved in the design process and my concept was selected as the final concept to go into production. After selection, the concept was handed over to the Anthem Battlecreek team to be flushed out and get ready for production.
Overall design is very clean, scientific with the flavor cues being very punchy and attractive. Optimized the look while updating brand feel without loosing the impact. Most of the brand is sold online or through catalogs, so it was very important to focus on the flavors and easily differentiate them.
The logo also has been updated and cleaned up to become more contemporary.
rebranding, packaging, art direction
Orior Development is based in Miami, Florida and dedicated to providing their clients the highest quality service.
The combination of navy blue and silver (and tinge of gold) creates a color palette that depicts experience and technology.
The company's expertise in construction and architecture is supported with the "O" designed for their logo. The business card is custom sized at 9cm wide, so they can be used to measure.
logo design, art direction
Updating the Revlon wall
Cosmetic walls in stores have thousands of pieces.
Revlon wall is one of the most complicated ones because of the sheer number of products they offer. The wall widths changes depending on the stores, so each season there are multiple copies of this wall.
The hardest part about this process to organize the files and go into production without any issues.
graphic design, photography, production
Art Direction: Daghan Perker / Photographer: David DiMicco
New imagery for Revlon 1H2014
Sabunhome is a Baltimore based beauty and wellness store.
The object was to update their logo and align with their new company strategy. The logo had to be friendly, artisanal and natural feeling.
The hand-drawn icon illustrates the hand-made nature of their products. The flowers, leaves, and water are elements that are core to their products. The clean illustration of the icon allows it to be printed on different mediums without any issue.
The color palette of black and gold help create a traditional, modern look.
logo design, art direction, illustration
Illustrations were created for each Beauty Tools product secondary package.
Project Wake Up structures, 2011
Summer 2011, structure designs
Almay display designs that mimic the fluid and wave-like aesthetics and characteristics of the Wake up product. Design cues are curvious and the products tiered.
This project was created under Anthem NY.
Revlon lipstick primary design. The introduction of the gem-like piece on top of the cap elevated the look of the packaging as it makes browsing for the colors easier.
The criss-cross deboss on the surfaces creates a texture and differentiate the product from it's competition within this price point.
GD USA presented us with an award for this outstading design.
industrial design, packaging design
Art Direction: Daghan Perker / Photographer: Kenji Toma
New imagery for Almay accompanying the newly designed brand launch.
Bicycle Habitat and Verge Sport combined forces
for the 16/17 season. @Bicyclehabitat_Vergesport
Our goal was to achieve a classic look with contemporary touches that wouldn't get lost in the peloton.
Different way to look at cooking and wine.
Electric Yam was interested in changing people's perspectives on cooking/wine. Their goal is to encourage people to cook and their approach makes the process of cooking and learning fun.
The bright colors, and photography direction invite readers to engage with them. Wine becomes less intimidating. After all, why would anyone drink wine, but to have a good time.
logo design, art direction, photography, illustration
Retouching caramel wrapper.
Invitation and RSVP design for my wedding.
illustration, stationary design
Creative Director: Daghan Perker / Photographer: Togashi
Perfection in a spoon.
I was in charge of art directing all the new Kraft Mac & Cheese product shots on their new packages.
Along with these new products Kraft introduced that they were no longer using any artificial flavors, preservatives or dyes.
Our goal was to make sure the product looked as delicious as possible on package while being healthier.
Art Direction: Daghan Perker, Johnna Caggiano / Photograher: Carlton Davis
New Revlon special effects nail product launch
Promotional booklet introducing the new eye shadow line up and the color palettes.
Creative Director: Daghan Perker / Programmer: Paul Santini
After years of being in the market with the same visual look Alnor Oil started to get imitated by many others. Client wanted to overhaul and re-energize the brand.
logo design, art direction, photography, illustration, web design
Asphalt Green is a nonprofit organization that provides high-quality sports, swim and fitness instruction and programs to New York City children and adults.
As they were launching their elite cycling team kits they approached me for kit design.
Responsible for conceptualizing the lookbook and seeing it through the productions. All the retouching was done by StudioNewnorm.
Creative Director: Daghan Perker / Photographer: David DiMicco
Almay Retail space redesign.
Introducing the new Almay design that is younger, more fun and approachable. This project included new design language for their display, and wall. We also created a custom hand-written font.
art direction, graphics design, typography
Kit design for Health Warrior cycling team.
FINDING DORY / STAR WARS / MINIONS
They say you should never play with your food, but it's really hard when the pieces of your Mac & Cheese are this cool.
I art directed a shoot for the mac & cheese pieces that had to go on the Kraft limited edition packages. The photo shoot was for individual pieces as well as wrap-aroudn panel.
I also did the retouching,
art direction, retouching
2013 Graphic Design USA Award
for In-store graphics & display
JLVelo was a newcomer to the NYC cycling scene and they wanted to stand out.
So, we created an unrban camo look with pink accents.
Bakery specializing in cream puff base in Istanbul, Turkey.
logo design, art direction, photography, web design, and interior design
70ft wall illustrations for IDSA's ICFF (International Contemporary Furniture Fair) booth.
Detail to come soon.