Responsible for creative direction, photography, retouching, illustration. Was created when Daghan Perker was working at Anthem NY.
Revlon wanted to enter the color effects market and their initial offerings consisted of Ombre, Highlights, Platinum.
This line up had to be differentiated from the current line up while having a cohesive look. We oversaw the project from brief to production and process included photoshoots of all beauty and products, 3D and line illustrations, logotype, packaging layout, material and color research, retouching through production.
Inserts, shampoos, tubes, developer packettes